I'm a senior full-stack developer based in Auckland, NZ. I've spent the last 17 years shipping software - most of that as the senior developer at a New Zealand direct-marketing agency, building campaign sites, CRM integrations, and the kind of bespoke tooling that holds a business together behind the scenes.
In 2026 I went full-time on Sudolabs. I work solo or amongst external teams, with clients globally, on web apps, custom software, automations, email marketing, and AI integrations.
First paid work building websites and small tools while still in school. Self-taught, hooked early.
From Junior to Senior developer at one of NZ's sharpest direct-marketing agencies. Shipped campaign websites, CRM integrations, and bespoke tooling for some of the country's best-known brands. Multi-award-winning work along the way.
Started taking on outside client work in evenings and weekends - small SaaS builds, automations, and AI integrations.
Just over a year at an agency as a fullstack developer, upgrading and maintaining a large-scale custom CMS platform built upon Laravel/Vue/PHP.
Sudolabs full-time. Solo, NZ-based, working with clients globally.
A lot of my agency work was campaign-shaped - the sort of thing that ends up on award stages with the client's name out front. A representative slice:
Gold, Silver, and Bronze entries across 2014–2019, on campaign websites and CRM-driven multi-channel work.
During the first New Zealand COVID-19 lockdown, I spent a few months coordinating and leading a team 3D-printing face shields at home and getting them out to frontline healthcare workers who couldn't get PPE through normal channels. An anonymous member of the public submitted us to ASB's Good as Gold programme, where we were recognised for the work.
Pwnagotchi automation - get your handshakes and convert in one go.
JavaScriptHome Assistant Lovelace card to lock entire cards behind passwords or prompts.
JavaScriptChatGPT plugin to get the current deals on PC games from multiple stores. Powered by Cheapshark
JavaScriptStand-alone Quick Launch for your Steam library
JavaScriptTinkering, mostly. Home automation that's slightly over-engineered. 3D printers that smell faintly of melted plastic. Catching up with the latest tech and AI trends. Building personal apps and tools.
If your project is genuinely interesting, I'd love to hear about it.